Triona MacGiolla Rí set up Aró Digital Strategy with her husband in 1996. The company provides a comprehensive range of internet software and services to the hospitality sector. Aró builds websites and booking engine software with a strong focus on conversion. This platform along with Digital Marketing Services gives Aró clients a solid platform to maximise their direct online revenue. Triona took part in the 6th Cycle of Going for Growth in 2014 and is a member of the Going for Growth community. The company focuses on luxury hotels with a client portfolio containing some of the top 4 and 5 star hotels around the world and is committed to research and innovation and the latest technology within the digital space. Aró Digital Strategy currently employs 30 people in Na Forbacha, in the Connemara Gaeltacht.