Triona Mac Giolla Rí is the co-founder and director of Aró Digital Strategy, a digital agency specialised in maximising direct bookings for hotels. With over 20 years of experience in the hospitality sector, Aró is recognised as one of the leading full-service providers for independent luxury properties. Aró offers website design, technology solutions and marketing strategy to over 200 luxury hotels in Ireland, the UK and all around the world. Providing hotels with a roadmap to grow their direct bookings, Aró delivers cutting edge strategies across the three key areas of customer acquisition, engagement and conversion. Triona took part in the 6th Cycle of Going for Growth in 2014 and is a member of the Going for Growth community. Aró Digital Strategy currently employs 30 people in Na Forbacha in the Connemara Gaeltacht.