Triona Mac Giolla Rí is the co-founder and director of Aró Digital Strategy, a hotel-tech agency with head office in the Connemara Gaeltacht. Aró is recognised as one of the leading full-service providers for independent luxury properties, offering website design, technology solutions and marketing strategy to over 200 luxury hotels in Ireland, the UK and all around the world. Aró delivers cutting edge strategies across the three key areas of customer acquisition, engagement and conversion, helping companies grow their direct bookings.www.aro.ie